Unit 3: The Creative Media Sector GC 1-3 (Merit or Distinction)

The Creative Media sector?

In The UK the main TV channels  for youth are; BBC 3 mainly because the channels has no adverts that might spoil your show. Another main channel is E4 these two channels are mainly viewed by youth because the show that air on it are humorous & entertaining, they are more entertaining for younger viewers as the older generation may not consider certain things funny that younger viewers will say are. Majority of youths like super natural shows such as misfits which was one of the most watched show on TV by teenagers because of its abnormality.A show that has recently been imitated in a different country is Shameless they have copied it abroad.

Which channels are the most popular TV programs?

I think that the most popular TV programs are Eastenders, Coronation Street, Hollyoaks and Xfactor, I Feel that these are the most popular  programs because  that’s all everyone talks about these shows in schools, college social sites like Facebook and etc.. These programs don’t specifically cater for just one set age ground they are very diverse people of all ages watch at least one of these programs they are easy to watch and very entertaining.

How have the viewing habits of younger people changed over the last few years?

The way younger people view stuff has changed dramatically in the past few years, before you could only view programs and films in either the cinemas or on your digital TV now you can just watch it anywhere at any time on devices like; a smart phone, laptop, games console & tablets. Anyone can pretty much get hold of any film they wanted to within minutes on the internet and they wouldn’t have to worry about any advertisement or missing anything from having to get a snack it go toilet because they can just pause it at any time and continue to watch it when they like.

A British film I have seen recently and many other times is ‘Attack the Block’. This film had  4 well known production companies behind it, Film4 Productions, UK Film Council, Stage 6 Films and StudioCanal. Film4 Productions is part of Channel 4 and one other well known film from them is Slumdog millionaire the film made in North America $947,795 in 2 weeks in 32 different theaters, 10 original theaters that it was released in, viewership went up 16%, and this is attributed to strong word-of-mouth. Another film they made was East is East.

There are many types of games the category varies between: Educational, Sports, Role Play Games (RPG), Puzzle, Combat, Strategy, Adventure, Action, Racing, Driving , Simulation, Shooter and many many more. Gaming franchises like EA, Atari, Sega, Rockstar Games, Microsoft. Games in the past 10 years have massively evolved and is way ahead of its time you can play games literally everywhere you now have games consoles that are now portable with graphics that look like real life. Fifa a well known football game and real life football association have introduced a perk to the game were you can have a football player look similar to you in real life all you have to do is get a clear picture of yourself send it to the games server and it will modify a custom player for you to make it look like you.The best selling games console this generation is XBOX 360, XBOX ONE, PS3 & PS4 on these consoles not only can you play games but you can also surf the net, watch tv, video cam friends, play online together with friends and people across the world playing the same game as you. Disney make loads of children films and turn them into games, an example of this is Cars a cartoon film. A game that has been made into a film is Super Mario.

Choose 2 sectors of the media industry to research

1) Interactive Media

The Interactive media sector is a very adaptable Industry that overlaps into many other sectors such as television: Xfactor or social media Facebook. This sector is worth billions of pounds and employs over 40,000 people. People who work in the interactive media industry must be able to communicate clearly with others as with any other job and understand each other’s demands.

2) Television

The Television sector is the most popular form of entertaining and information. But the fast growth of the gaming industry is a strong rival. To work in the television sector you have to be highly qualified meaning gone to college and university. These people must also be adaptable because of the drastic changed in technology.

TV: Is British TV in a good state? Do we prefer American programmes? Why?

An example of Good TV programmes is ‘Eastenders’ and ‘Coronation Street’ these two shows are one of the biggest British TV soaps. Eastenders has been running for 25 years not and Coronation Street has been airing for just over 50 Years now, if these programmes were boring and viewers found it boring it would have stopped airing years ago but both between them they have over thousands of viewers each time it airs.

A good well known production company is Clerkenwell Films, this production company is what made Misfits a well known supernatural Drama that use to come on Channel 4 and E4 but has sadly just recently come to an end. Many young people of Britain watched it because it was entertaining and sometimes funny. They are viewed by most young viewers because they have a lot of beautiful actors in it.




ASA Is a set as regulations if you want to publish advertisements. The organisation was started in 1962 by the advertising industry in order to resolve complaints about non-broadcast advertising.






Its a board of people that decide whether or not a film should get a specific age rating, they decide if it should get a higher or lower rating.

The ways that media industries identify films are by giving them age classifications, they do this so young viewers are not allowed to see certain things like in a age 18 film you can use sexual nudity, foul language, violent scenes and so on, whereas in a 12 rated film you cant use scenes like that.

In a 12a age rated film you moderate violence is allowed but it should not go into detail. You can emphasis on injuries or blood but not too much.

The difference between 12a and 12 is that 12a is what is shown in cinemas and 12 are what it shown on DVD, TV and so on.

In a 15 rated film it is pretty much a stronger version of a 12a or 12 rated film you can include scenes of strong violence, frequent strong language e.g. the F*%$ word, sexual references, sexual nudity, brief scenes of sexual violence, you can also use discriminative language and work to explore themes relating to this and you can also use scenes of drug taking.

Contracts = Contracts are usually associated to jobs a contract is what you sign up to do for example you can get a zero hour contract meaning you work zero hours a week but anytime something comes up you get called in to do it, they can call you in anytime of the day. Another type of contract is shift work you can get contracted to work a certain amount of hours like 9am-5pm or you get contracted to work Monday-Friday 4, 6, 8 or 12 hours a day.

Which British film has done well at the Box Office in the last 2 years?

I think that the film that has done well at the Box Office in the past 2 years Is ‘Harry Potter and the Deathly Hollows Part 2’ everyone around the world has watched at least one of the films from the series it is a very known British film all around the world.

  1.  What do you understand by the following terms? Give examples.

Cross Media producer: A Cross media producer is a media producer that publish media for all sorts of platforms e.g. Virgin Media they cater for many media platforms like TV, Radio, Broadband & Telephones. With virgin media you can use it to socialise with friends via games consoles or laptops and you can also use it to view other sorts of media like online newspapers and watch films and programs.

A multi national corporation?

A multi national corporation is a corporation that is in more that one country or that has more than one business in a county. An example of this one that Rupert Murdoch owns. Rupert Murdoch is known for his large corporation known as News Corporation which is worth 13.4 billion in US dollars. In his line of business’s he owns Sky TV, Sky broadband, The Sun newspaper, The Times and Broadsheet.

A National Company?

A national company is a company that will organise a large amount of its company in a different country. The company supply membership savings. An example of this is the National Railway.

2. Choose one are you are interested in working in from the following:

  • TV and film
  • Music Production and radio
  • Journalism and photo imaging
  • Advertising and marketing
  • Interaction Media

1) I am interested in working in the TV Journalism sector. I would like to work on shows similar to ‘Top Gear’ & ‘Fifth Gear’. I find these shows entertaining, as I am a huge car fanatic. I would also like to become as rich and famous as Jeremy Clarkson as he is a legend in my eyes. From a young age I have always been watching ‘Top Gear’ and have seen nearly every single episode. In the TV journalism part of media I would have to do a lot of researching about what it is exactly I will be filming but luckily I know a lot about cars so research for me on this topic wouldn’t be boring because I enjoy researching cars. I know from research that “Top Gear” is a factual program when in fact all it does is entertain its viewers.

2) Another media sector I wouldn’t mind working in would be ‘Music Production Radio’ as I am an avid music listener, There is not a day that goes by where I don’t listen to music I always know when the latest albums come out. To work on live Radio you would have to have an understanding of what type of listeners you want to have and what you think they might want to hear. I really think that I would be good at this because I am a really confident speaker and when I’m out with friends or in a car they always ask for me to make CD’s for them to play because they enjoy listening to the music that I select so I think I am a good entertainer, and you need confidence in yourself to work in this sector and also an annoying voice which I have.

3. Task 3 – do you have creative and/ or technical skills? Make a SWOB chart

Skills I would need in my chosen job role would involve me being very knowledgeable with cars and all sorts of other vehicles. I would also have to be on point with all my facts and statistics about nearly everything as Journalism often relays on facts and statistics. I feel that I am well matched for my chosen job role as I am fairly confident with Journalism even though I have no experience in it.


  •   Good Knowledge On cars
  •   Confident in myself
  •   Imaginative/Creative
  • Always listening to music


  • Apprenticeship
  • voluntary Work
  • Might know someone who works for a company and get offered a job


  •   Often get shy
  •   I may not know as much
  • Voice could go


  • May not be recruiting
  • Could be under qualified
  • Could be over qualified for a preferred position
  • Higher qualified people applying for same job role

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